Current Member? Login
How to Market a Nonfiction Book Without Burning Out
You wrote the book. Now people need to find it.
The School of Marketing & Influence teaches purpose-driven authors how to build an audience, sell more books, and grow lasting influence, without chasing every platform trend or using tactics that feel gross.
Next live office hours: October 15th. Join before then and bring your first marketing question.
Start free for 7 days. Cancel anytime in the first week for a full refund..
Why Marketing a Nonfiction Book Feels So Hard
If any of this sounds familiar, you're not doing it wrong.
If you have a book and know it deserves readers, but you're not sure how to promote it without burning out, you're in the right place.
Most authors don't struggle with marketing because they don't care about visibility. They struggle because most marketing advice is loud, contradictory, and built for someone else's personality, capacity, and goals.
If you've searched for how to market a nonfiction book, you've probably found a lot of generic playbooks and very little that accounts for who you actually are. This school does.
The School of Marketing & Influence, part of the Institute for Author Growth and Impact, helps you build a marketing strategy that's intentional and sustainable, not reactive and exhausting.
Here's where it usually shows up:
- The Invisible Author Syndrome: You’ve poured your heart into your pages, but the sales and reach don’t reflect the depth of your impact.
- The "Shouting into the Void" Exhaustion: You’re posting on social media because you’re "supposed to," but it feels like no one is listening.
- The Technical Wall: You know you need an email list and a digital platform, but the "how-to" feels overwhelming, clinical, and disconnected from your mission.
- The Ethical Conflict: You want to share your work, but you refuse to use "sleazy" sales tactics that don't align with your values.
Marketing shouldn’t feel like a chore. It should feel like an extension of your purpose.
Stop Guessing. Start Growing.
Download the free roadmap for how to market a nonfiction book without burning out.
What You'll Build Inside the School
We don't believe in following every passing trend. Instead, we focus on Micro-Actions. These are consistent, 15-minute wins designed to build a lasting author ecosystem.
- Authentic Platform Building: Learn to show up as your true self while attracting the readers who need your message most.
- The Purpose-First Sales Engine: Sell your books and services using ethical frameworks that feel good to you and your audience.
- The Visibility Ecosystem: From podcasts to newsletters, we show you how to connect the dots so your marketing works for you even when you aren't "online."
- Consistent Growth Without Burnout: Gain clarity on which visibility options actually fit your specific capacity and goals so you can stop the cycle of burnout.
- Community-Led Growth: You aren't doing this alone. You’re doing it with other purpose-led authors who share your vision for a better world.
Marketing does not have to mean shouting into the void alone.
You already know how this goes when it is just you, a content calendar, and a hundred contradictory opinions about what you're supposed to post. Most marketing advice is loud and built for someone else's capacity and personality. Figuring out what actually fits you takes more than a template.
What helps is a place to bring your real strategy questions to real people, on a schedule, instead of guessing and hoping the algorithm rewards you for it.
Here is what that looks like inside the School of Marketing and Influence.
- Weekly Accountability Call. Every week, Jenn T. Grace runs a live accountability call. You check in, you say what you are working on, and then you work. This is a way to keep your marketing momentum up week over week.
- Monthly Office Hours. Once a month, Jenn hosts live office hours. Bring your actual marketing question, whatever you are stuck on, and get an answer built for your specific platform, capacity, and goals. Not generic answers.
- The Author Growth and Impact Forum. Once a month, a different expert leads a live session on marketing, growth, or building your author ecosystem. You can ask questions live, and every past session is in the content library for you to go back to.
This is not another list of tactics to try and abandon. It is people you can bring your actual strategy problems to, every month, for as long as you are a member.
Get Instant Access to The School of Marketing & Influence!
If you're ready to expand your reach and build your platform, enroll in the School of Marketing & Influence today. Choose the membership path that fits your goals and start building the authentic influence your message deserves.
Select your enrollment option below and take your next step toward promoting your book with purpose, growing your audience, and making a lasting impact with confidence.
Pay Monthly
$147 USD
Per Month
Founding Member rate, locked in for life.
Hassle-free 7-day money-back guarantee.
Pay Yearly
$1,497 USD
Per Year
BEST VALUE: Save $267 + get a private 60-minute strategy session with Jenn.
Hassle-free 7-day money-back guarantee.
Your All-Access Pass to Impact
When you join the School of Marketing & Influence, you aren't just getting a seat in one classroom. We believe in supporting you at every stage, not just the one you're in right now.
One Membership. Three Schools. Total Support.
Your membership includes full, unlimited access to The School of Writing & Author Readiness and The School of Publishing & Production at no extra cost. Whether you are still refining your voice or navigating technical distribution, you have the resources you need for one single price.
School of Writing
& Author Readiness
Refine your manuscript with the structure and accountability needed to turn your ideas into a finished book that speaks with clarity and purpose.
School of Publishing
& Production
Navigate the path from editing to distribution with confidence, avoiding costly mistakes while ensuring your book meets the highest professional standards.
School of Marketing
& Influence
Build an authentic platform and visibility strategy that grows your reach, attracts your ideal readers, and creates a lasting impact with your message.
What Makes The Institute for Author Growth and Impact Different?
Nonfiction and Memoir Author Community
Nearly 300 books published over more than a decade. Every framework, template, and lesson inside The Institute came from real publishing experience with real authors.
Everything Begins with Strategy
Each program at AGI combines clear strategy with practical guidance. You'll gain the knowledge and structure to make confident decisions at every stage of writing, publishing, and marketing your book.
We are a Certified B Corporation
We measure success by the impact of our authors' work in the world, not just the number of books sold. Integrity and inclusion are structural, not decorative.
Founder & Lead Faculty Member, Jenn T. Grace
I spent nearly 10 years in marketing before I ever published a book. I watched good products, good messages, and good people struggle to be seen, not because the work wasn't strong, but because nobody had taught them how visibility actually works.
Eight books written. Nearly 300 published for other authors. More than 20 years in marketing. Nearly 15 years in publishing.
I've built brand and marketing strategy for entrepreneurs and executives long before I built it for authors, and the fundamentals don't change: an audience doesn't find you by accident. Everything inside the School of Marketing & Influence comes from that experience, not theory.
As Seen On:
7-Day No Questions Asked Money-Back Guarantee
When you join The Institute for Author Growth and Impact, you're fully protected by our 100% Satisfaction Guarantee. If you don't feel that the program is the right fit within the first 7 days, just let us know and we'll issue a prompt refund. No hassles, no stress, no fine print.
We're confident you'll find The Institute for Author Growth and Impact valuable and supportive. But if it's not what you expected, we'll make it right. Clarity and trust should be part of the deal from day one, and that's exactly how we operate.
Ready to Start Marketing With Purpose?
You've seen what's inside. Now it's your move.
Whether you're six months post-launch or six years in, the School of Marketing & Influence gives you a clear next step instead of another list of tactics to try and abandon.
Pick the plan that fits, and join a group of authors building visibility that actually holds up.
Pay Monthly
$147 USD
Per Month
Founding Member rate, locked in for life.
Hassle-free 7-day money-back guarantee.
Pay Yearly
$1,497 USD
Per Year
BEST VALUE: Save $267 + get a private 60-minute strategy session with Jenn.
Hassle-free 7-day money-back guarantee.
Not ready to join yet?
Both of these are free. Both were built specifically for nonfiction and memoir authors who are figuring out their next step in marketing.
I prefer to watch
Watch the free masterclass:
Why Your Book Isn't Selling: A session that covers the visibility gaps most authors don't know they have until sales stall.
I prefer to read
Download the free guide:
The Purpose-First Book Marketing Compass: A 5-day framework of 15-minute Micro-Actions to grow your impact, influence, and income without burning out.
Who The Institute for Author Growth and Impact Is For
Our goal is your success, and that starts with knowing whether this is the right fit for where you are right now.
- Purpose-driven authors who want to make a meaningful impact with their message, not just publish a book for the sake of it.
- Writers who crave structure and accountability to move from idea to completed manuscript, even if they’ve been stuck for years.
- Entrepreneurs, coaches, and thought leaders who see their book as part of a bigger mission or business and want to use it to grow their visibility, income, and influence.
- Authors who value strategy and sustainability and want to understand not only how to write, publish, and market, but why each step matters.
- Action takers who are ready to show up consistently, follow a clear plan, and do the work that leads to real progress.
- Lifelong learners who want to be part of a supportive, inclusive community of authors who are building something that lasts.
Frequently Asked Questions
Wondering how it all works? Here are the answers.
Why should I enroll in The Institute for Author Growth and Impact today instead of waiting?
There's no perfect time to start marketing your book. Every month you wait is a month your book isn't reaching the readers it's meant for. The sooner you begin, the sooner you'll have the structure and support to build visibility instead of guessing at it.What kind of author is The Institute for Author Growth and Impact designed for?
The Institute for Author Growth and Impact is built for nonfiction and memoir authors who want to write, publish, and promote their books with purpose. Whether you’re just starting to write, preparing to publish, or ready to learn how to market a nonfiction book, you'll find a clear path forward.I’m still at square one with my book idea. Is this program right for me?
Absolutely. Many of our authors join before they’ve written a single word. The School of Writing & Author Readiness helps you clarify your message, build a consistent writing habit, and create a plan to complete your manuscript with confidence.Does The Institute for Author Growth and Impact include publishing services?
No, The Institute for Author Growth and Impact does not publish books directly. The School of Publishing & Production walks you through much of the self-publishing process, giving you the structure, timelines, and vendor guidance you need to publish confidently. You’ll also get access to the same proven strategies we use inside Publish Your Purpose, our award-winning hybrid publishing company, so you can make informed decisions and choose the publishing path that’s right for you.I've already published my book. What can the Institute do for me?
The School of Marketing & Influence is built specifically for this. It teaches you how to grow your audience, attract opportunities, and keep your book visible long after launch, so your impact doesn't stall once the initial excitement fades.What if I don’t enjoy The Institute for Author Growth and Impact?
No worries at all. We have a 7-day, no-questions-asked money-back guarantee. If you join and realize it’s not the right fit, just let us know within seven days and we’ll issue a full refund.If you’re on a month-to-month membership, you can also cancel anytime—no hassle, no hidden fees. You’ll simply keep access through the end of your current billing period. We want your experience at The Institute for Author Growth and Impact to feel supportive and flexible, not stressful.
Can I get one-on-one help or feedback on my project?
Yes. Inside The Institute for Author Growth and Impact, you’ll have access to expert-led sessions, Q&A calls, and opportunities for personalized feedback. You can also schedule individual consulting calls if you’d like deeper guidance on your writing or marketing strategy.Can I upgrade to an annual plan later?
Yes! You can upgrade to an annual plan at any time. When you switch from a monthly to an annual membership, your current payment will be prorated, and your new annual term will begin immediately. Many members choose the annual option once they’re confident AGI is the right fit—it saves money and locks in access for the full year.Get Instant Access to The Institute!
This is your sign. Enroll in the School of Marketing & Influence and choose the path that fits where you are; whether you're six months post-launch or building your very first platform. Select your plan below and start building visibility that actually holds up.
Pay Monthly
$147 USD
Per Month
Founding Member rate, locked in for life.
Hassle-free 7-day money-back guarantee.
Pay Yearly
$1,497 USD
Per Year
BEST VALUE: Save $267 + get a private 60-minute strategy session with Jenn.
Hassle-free 7-day money-back guarantee.