Keep Your Book Alive Long After Launch
Unscripted with Ally & Jenn
The monthly live show that gives nonfiction authors the dish, the dirt, and the deets on writing, publishing, and promotion.
Unscripted with Ally & Jenn rips open the pages of our playbooks to keep the world of writing and publishing real, relatable, and raw. No fluff. No gatekeeping. Just honest, shoot-from-the-hip conversations for nonfiction authors who are aspiring, deep in development, or published and asking, “Okay… now what?” or “How can I double down next time?”
Each month, we go live on LinkedIn + YouTube to talk industry truths, trends, cautionary tales, noteworthy wins, and the tools that help authors move from blank page to purpose-driven publication. Sometimes we bring in outside experts. Sometimes we do giveaways. The segments change. The honesty doesn’t.
Join us live. Bring your questions. Leave with clarity.
Watch Us Live Once a Month
We aim to serve you, so…
- All shows begin at 10:00 AM ET
- Second Thursday (mostly) at 10:00 AM ET
- Streamling on LinkedIn Live + YouTube
- Join us live each month.
- Grab the free companion workbook pages for Season 3.
Free workbook for Season 3
Want the episode schedule, companion workbook pages, and monthly reminders?
We’ll only email you about Unscripted + workbook updates. No spam. No weirdness.
Season 3
The Promotion Season:
Promote with intention. Stay consistent. Grow your reach.
This season, we’re taking our usually-no-filter, behind-the-scenes publishing show and giving it a clear mission: promotion with intention.
Each month, we’re walking step-by-step through Jenn’s new book Promote Your Purpose and applying every lesson directly to Ally’s books—so you can watch the entire process unfold in real time: the wins, the mess, the decisions, and the strategy behind it all.
Ally brings the writing craft and lived experience of shaping a book’s message.
Jenn brings the marketing + visibility strategy that helps authors build long-term reach.
Together, we connect the creative and the strategic so you can make smart, aligned moves to elevate your work and your reach.
Join us live, bring your questions, and use our process to fuel your own.
Bonus! If you tune in Live and speak up, you’ll be a lucky duck who gets free, real-time coaching. (Don’t worry. We won’t pull you into the studio and make you go live in front of the world. We’ll use the comments section.)
What You’ll Learn This Season (2026: The Promotion Season)
- Clarifying your book’s purpose so your messaging and promotion finally line up
- Setting author goals that drive real growth without burnout
- Working through visibility fear, perfectionism, and self-doubt
- Building simple accountability systems that keep you consistent
- Expanding one book into talks, offers, and long-term opportunities
- Understanding the audiences that shape your book’s success
- Selling and promoting in ways that feel natural, human, and aligned
- Choosing visibility strategies that work now and fit your energy
- Creating a steady promotional rhythm rooted in intention, not hustle
- Keeping your book relevant and visible long after launch
January 8, 2026
Find Your Purpose. Build Your Book. Start Your Impact.
We start the season by grounding everything in purpose, because clarity is the foundation of meaningful promotion. You will explore how defining your deeper intention shapes your book, your messaging, and every marketing decision that follows.
February 12, 2026
Author Goals That Actually Create Growth
This episode focuses on setting author goals that actually support growth rather than creating pressure. You will learn how to align your goals with your capacity, season of life, and the outcomes that truly matter to you.
March 12, 2026
Your Mindset Might Be Your Biggest Marketing Block
Mindset plays a bigger role in visibility than most authors expect. This conversation unpacks common fears, perfectionism, and self doubt, and offers practical shifts that help you show up with confidence.
April 9, 2026
Motivation Is Overrated. Accountability Builds Books.
Motivation comes and goes, but accountability keeps books moving forward. This episode explores how structure, support, and realistic systems help authors stay consistent without burning out.
May 14, 2026
Your Book is the Gateway to Future Opportunities
Your book is not the end of the journey, it is the beginning of something bigger. You will learn how one core message can expand into talks, programs, and long term opportunities that grow with you.
June 11, 2026
The Three Audiences That Shape Your Book’s Success
Successful authors understand more than just their readers. This episode breaks down the three audiences that shape your book’s success and shows how clarity strengthens both writing and marketing.
July 9, 2026
Selling Your Book Without Feeling Salesy
Selling does not have to feel awkward or pushy. You will learn how to reframe sales as service and share your book in ways that feel natural, human, and aligned with your values.
August 6, 2026
How to Start or Adjust Your Book Marketing Plan
Marketing feels overwhelming when you do not know where to begin. This episode walks you through how to assess your starting point and choose smart first steps without trying to do everything at once.
September 10, 2026
Visibility That Works for Authors Today
Visibility today looks different than it did even a few years ago. You will explore strategies that prioritize consistency, sustainability, and joy, including how to use tools like AI without losing your voice.
October 8, 2026
Why Intention Beats Hustle in Book Marketing
Hustle is not a long term strategy for authors. This conversation focuses on planning and promoting with intention so you can build a steady rhythm that protects your energy and supports lasting visibility.
November 12, 2026
Small Steps. Big Momentum. Real Results.
Momentum is built through small, repeatable actions rather than big pushes. You will learn how to create simple execution habits that keep your book moving forward even on busy or imperfect days.
December 10, 2026
A book’s impact does not end after launch. This season finale explores how to nurture your book over time so it continues to connect with readers in ways that feel gentle, sustainable, and meaningful.
Meet the Hosts
Ally Berthiaume
Ally is an award-winning author, international memoir coach and developmental editor, and the founder/CEO of The Write Place, Right Time. She supports her authors in transforming pain into purpose and writing a memoir that matters. She mixes lightwork and woo with levity and cuss words.
Learn more: https://thewriteplacerighttime.com/
Jenn T. Grace
Jenn is the founder of Publish Your Purpose and a strategist who helps authors turn their ideas into books that create real impact. Her work blends publishing expertise with long-term marketing guidance for purpose-driven storytellers.
Learn more: https://publishyourpurpose.com/
Catch Up on Prior Episodes
Want to binge, cherry-pick, or catch up before the next live show?
Click here for our YouTube playlist of all prior episodes.
Season 1 | 2024
Season 1 of Unscripted with Ally & Jenn tackled the realities of writing and publishing with honesty and transparency. We explored integrity in the industry, inclusive and ethical storytelling, revenue beyond book sales, collaboration, feedback, legal considerations, and the evolving future of publishing—giving authors a grounded, realistic look at what it truly takes to succeed.
Season 2 | 2025
Season 2 of Unscripted with Ally & Jenn dug into the strategic and practical realities authors need to understand before and beyond publication. We explored ROI and research, publishing options and credibility, AI’s role in writing, audience building, timelines, manuscript development, sensitive issues, book banning, and defining success—along with our own hard-earned tips for sustaining energy and momentum on the author journey.
Shameless Promotion
Quick links we actually want you to click.
Ally's Links
Ally is an award-winning author, international memoir coach and developmental editor, and the founder/CEO of The Write Place, Right Time. She supports her authors in transforming pain into purpose and writing a memoir that matters. She mixes lightwork and woo with levity and cuss words.
Learn more: thewriteplacerighttime.com
Jenn's Links
Jenn is the founder of Publish Your Purpose and a strategist who helps authors turn their ideas into books that create real impact. Her work blends publishing expertise with long-term marketing guidance for purpose-driven storytellers.
Learn more: publishyourpurpose.com
Free workbook for Season 3
Want the episode schedule, companion workbook pages, and monthly reminders?
We’ll only email you about Unscripted + workbook updates. No spam. No weirdness.
The Real Stars of the Show
Meet Pages and Lines, the unofficial producers of Unscripted, keeping an eye on the scripts, sharpening their pencils, and reminding us that every good story deserves curiosity, clarity, and a little cattitude. Be sure to spot their surprise appearance in one of our live shows.
